17 JULY 2017
Linette Beaumont, the first female spokeswoman for Viagra, wins Best Lead Actress, Best Shorts Competition, La Jolla, California in short indie thriller film The Prowler.
The actress who scored the spot as Viagra’s first female spokeswoman has made her mark in the U.S. again, capturing attention on an acclaimed thriller film. Linette Beaumont won Best Lead Actress in a Short Film—2017 Best Shorts Competition, La Jolla, California.
Her latest stop was during this week’s Madrid Film Festival to collect kudos for work on The Prowler film where Beaumont is among the nominees for Best Actress in the Short Film category.
This most recent phase of Linette Beaumont’s career began with the commercial that made its mark in U.S. pop culture, landed roles as an audience favorite on popular TV shows in her native UK, and earned awards for her heart-pounding performance showing her versatility and drive as a performer.
During a search among international talent, Beaumont was selected in 2014 as the iconic pill’s first female spokeswoman, appearing before millions of American men and their wives during the NFL football season. The blonde, blue-eyed beauty reassured viewers that erectile dysfunction was no reason to interfere with a relationship.
Beaumont’s intimate British accent and on-camera poise sparked widespread media attention.
Long-form articles in publications including The New Yorker Magazine and the Daily Mail were accompanied by an Ellen DeGeneres parody, debates on Fox News, admiration from ad agency BBDO who created the concept and skewering from Bill Maher wondering why Americans are suckers for British accents.
Fast forward to 2017 and Beaumont’s work on the short film, The Prowler, has gained international acclaim. Cast as ex-wife Eva, opposite Dominic Rowan (Law and Order: UK), Beaumont’s character is overwhelmed with the pain of losing her husband to another woman and does the unthinkable. Murder.
In addition to her win in California and nomination in Madrid, she and the cast won the collaborative Best Performances — 2017 Toronto Film Festival.
Beaumont’s approach to crafting a sultry look or gazing with blood-thirsty eyes ready to kill uses the same commitment and approach to character. “The body, voice and mind are the actor’s toolkit,” she says. “An actor must be generous in using those tools and I remind myself of this when approaching any role.”
Her generosity has been admired by the directors who have worked most closely with her. Jonas Åkerlund who directed the Viagra commercial says Linette offered “authenticity and grace.”
On The Prowler, director Tim Kent says she was “unsettlingly believable” while screenwriter Matthew Arlidge wrote the character specifically for Beaumont, lauding her for capturing Eva’s “complex psychology” and “bringing menace to the role.”
Beaumont, a graduate of Drama Centre London, has been delighting audiences and producers with roles on EastEnders and Coronation Street. This fall, Linette’s fans in the U.K. are anticipating her performance on the hit show Endeavour.
Those in the film and television industry work with those they trust on either side of the Atlantic. Tim Kent is turning to her once again for a role on an upcoming movie Sparrows Call. Writer-director Daniel Yost, based in Los Angeles, has cast Beaumont as the lead role in Melody’s Tune, a story about a young girl abandoned by her negligent mother who creates a nurturing mum to aid in her survival.
Other awards and nominations for The Prowler include: Winner, 2016 Best British Film, Portsmouth Film Festival; Nominee, Main Short Film, 2017 St. Albans Film Festival; Nominee: Best Screenplay in a Short — 2017 Madrid Film Festival.
Los Angeles, 2017